Partnership & sponsorship · 2026 series
A limited monthly nightlife series in Philadelphia built around feminine energy. The first edition drew 799 tickets, half a million views, and a room that was 77% women.
The Fabrika series opened on July 31 with a promotional runway measured in weeks and no paid media behind it. Here is what that first night did.
Net paid admissions to opening night.
Before bar, market, and door spend.
Trailing 30 days, on an account created in July.
Attendee gender split on opening night.
Four editions. Two rooms. One roof. Every edition, an all-female lineup takes over Fabrika while Margolis runs a world of its own next door — and VIP moves between both.
The music matters. The hospitality matters. The people matter. Every detail is designed so guests leave feeling more connected than when they arrived. That is not a tagline; it is the reason the room refills.
They set the atmosphere every edition: the music, the hospitality, the welcome. Guests are asked only to honor and embrace feminine energy — within themselves, within others, and within the room.
The ticket page did not need a discount code, a presale gimmick, or a paid retargeting budget to close. It needed the room to be worth showing up for.
People who reached the Posh checkout page across the campaign.
799 tickets from 10,681 visits to the Posh checkout page.
Paid admissions, net of refunds and cancellations.
Ticketing only. Bar, market, and door are additional.
Source: Posh event dashboard, Girls Who Get It opening night (Fabrika, Philadelphia, July 31, 2026). Figures are net of refunds. The visit-to-ticket rate is 799 divided by 10,681. Ticket revenue excludes bar sales, vendor market activity, and door.
Most accounts talk to the people who already found them. Girls Who Get It reached a city from a standing start. The account was created in July, posted 28 times, and produced 507,762 views — 85.1% of them to people who had never followed it.
views from 28 posts, by an account that did not exist in June.
For a partner, that split is the whole point. Association with Girls Who Get It is not a message delivered to our existing audience. It is a message delivered to a city that keeps finding us.
Individual accounts that watched, in thirty days.
Likes, comments, saves, and shares.
28 times the size of our follower count.
Interactions as a share of total views.
Source: Instagram Professional Dashboard, @gwgiphilly, trailing 30 days to August 23, 2026. Views counts all content surfaces; viewers counts unique accounts. Interaction rate is interactions divided by views.
Nearly nine in ten views come from short-form video, and short-form video is where the night actually looks like itself — the floor, the lighting, the crowd, the sets. A partner integrated into that footage is not a logo on a flyer. It is part of the thing people came to see.
Reach is only worth what it does. Ours walks off the platform: 8,503 profile visits, 724 taps straight through to the link, and 10,681 arrivals on a ticket page that converted at 7.5%.
A room that a brand targeting women cannot buy its way into — only be welcomed into.
of the Instagram audience is women. On opening night, 77% of the room was too.
Most nightlife sells a female audience and delivers a mixed one. The feed and the door agree here: this is a women's room, and the men who come are there because the women brought them.
Not a teen audience borrowing a nightlife aesthetic. A working, earning, 25-to-44 audience with its own money — the demographic most brands aimed at women are actually trying to reach.
None of that is an accident of marketing. Girls Who Get It is built, staffed, and programmed around feminine energy. The lineup is all-female, every edition. The vendor market is weighted to women-owned and community-owned businesses. The hospitality model, the lighting, the door policy, and the music are all designed for an audience that arrives expecting to be taken seriously.
The result is a crowd that treats the night as theirs. They arrive early for the market, stay through close, photograph everything, and come back for the next edition. For a partner whose customer is a woman in her twenties or thirties in a major East Coast city, this is not adjacency. It is the middle of the target.
Sources: Instagram Professional Dashboard, @gwgiphilly, Audience tab (gender and age describe the account's followers). Attendance split from Girls Who Get It door data, opening night, July 31, 2026. Age percentages are shares of total audience and may not sum to 100 due to rounding.
Each one is a different kind of partnership surface. The market is a conversation; the floor is a spectacle; midnight is a headline.
Local, community-centered businesses — artists, makers, and designers — with cocktails and early DJ sets. The highest-dwell, highest-conversation part of the evening, and the reason guests arrive early rather than at midnight.
The floor fills and the all-female lineup carries the room until close, with signature cocktails and lighting built for the peak. This is the footage that becomes the reels.
A surprise performance or featured experience at midnight, never announced in advance. The single most shared moment of every edition.
Fabrika runs the all-female takeover while Margolis runs a world of its own next door. VIP moves between both, which doubles the footprint a partner can appear in.
Every edition opens with a curated market of local, community-centered businesses. Fourteen have taken part across recent editions. For a product partner, this is a live sampling environment with a captive, unhurried, already-spending audience — three hours before the floor even fills.
Every edition is documented on 35mm — grain, flash, and all. Film changes how a night gets remembered and how long it stays in circulation: these frames get posted, reposted, and saved for months after the doors close, long past the shelf life of an event photo.
A partner woven into the room appears in that archive permanently, in a format people actually want to share.
Every tier is built around presence rather than signage. We would rather a partner be part of what guests remember than a logo they scroll past. Rates and availability on request.
All-female takeover of Fabrika with Killsing, SibbyLiv, DJ 2fa, DJ Kis, Xio, and Lean, a Sample and Sounds × All Spice collaboration, and Bobby Flowers' Birthday Bash next door in Margolis. 799 tickets.
One more celebration before the season changes. Another all-female takeover of Fabrika, with Margolis running a world of its own next door. Partnership inventory open.
The final chapter of the season, built around costumes, performance, and one unforgettable dance floor, on the busiest going-out night of the year. Partnership inventory open.
Partnership inventory for Summer Sendoff and the Halloween Takeover is open now. Tell us what you are trying to reach and we will build the activation around it.
